British Eventing
British Eventing

British Eventing is the National Governing Body for the sport of eventing in Great Britain. They regulate and schedule over 170 events throughout Britain across the season for over 15,000 members.


Ageing software & database systems and growing membership needs required investments in technology.

Cloud-based software Salesforce was miss-sold as being able to meet requirements leading to heavy customisations, cumbersome data synchronisations, excessive monthly bills and further investment into other technologies.

Key technology roles were temporarily vacant. A lack of technical leadership left British Eventing unable to effectively manage technology stacks impacting membership services.


Solution: Consultancy & Software Development

Small initial project to start to understand organisational complexities, technology stacks, requirements and flow of information. CCQ was able to quickly assume multiple technical roles for the various technologies.
Business analysis leading to advice on technological options and roadmaps. Took control of databases, custom synchronisation code, the content management system, and web hosting platforms.
Critical bug fixing and 1st line support for key systems. Explored areas ripe for cost saving while maintaining systems integrity.

  • Flask
  • Azure, Azure Hybrid Data Connection
  • Python, Python Datasync
  • SQL
  • Horuko
  • Postgres, Postgresql
  • PHP
  • C++
  • Salesforce, Salesforce APIs
  • Coralogix
  • EasyCron
  • Fastly
  • MemCachier
  • Solr
  • New Relic
  • Drupal
The Work:
  • Technology consultancy
  • Tech roadmap design
  • Integration and API work
  • Database design
  • Technology stack simplification
  • Research
  • Business Analysis
  • Data Synchronisation

Enabled organisational continuity of critical services during a time of change including website uptime during world famous events.
British Eventing has greater control of a complex system which has improved membership and competitor experience.
Back office staff are able to operate business as usual tasks.
Intelligence provides British Eventing leaders with clarity and insight helping them to make decisions.
Initial implementation of a strategy to greatly reduce monthly technology costs.
Addition of new membership services including development of new competitor class divisions and rules engines to automate competitor and horse competition checks.

“No one had been able to explain to me in non-technical jargon the challenges we had with technology that was stopping us from achieving our goals and growing our memberships. I have to thank CCQ Tech for helping clarify our situation and for their skill supporting us and taking us forward.”
– Helen West, CEO



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