British Eventing faced several challenges due to outdated software and database systems that struggled to meet the demands of a growing membership base.

Cloud-based software Salesforce was mis-sold as a comprehensive solution but required extensive customisation. This led to cumbersome data synchronisation processes, high monthly costs, and further investment in supplementary technologies.

Additionally, key technical roles were temporarily vacant, leaving British Eventing without the necessary technical leadership to manage its technology stack effectively. This gap impacted membership services and hindered organisational efficiency.

CCQ Tech initiated a small project to gain a thorough understanding of British Eventing’s organisational complexities, technology stack, requirements, and information flow. From there, CCQ assumed multiple technical roles across various technologies, delivering the following:

• Business Analysis and Strategic Advice: Conducted in-depth business analysis to provide recommendations on technology options and roadmaps.
• Systems Management: Took over management of databases, custom synchronisation code, the content management system (CMS), and web hosting platforms.
• Bug Fixing and Support: Addressed critical bugs and provided first-line support for key systems.
• Cost Optimisation: Identified areas for potential cost savings while maintaining system integrity.

• Maintained Service Continuity: Ensured the continuity of critical services during a period of significant organisational change, including uninterrupted website uptime during world-renowned events.
• Improved System Control: Enabled British Eventing to gain greater control over its complex systems, resulting in enhanced membership and competitor experiences.
• Operational Stability: Allowed back-office staff to carry out business-as-usual tasks effectively.
• Actionable Insights: Delivered intelligence that provided British Eventing’s leadership with clarity and actionable insights for decision-making.
• Cost Reductions: Began implementing a strategy to significantly lower monthly technology expenses.
• New Membership Services: Developed new competitor class divisions and a rules engine to automate competition eligibility checks for competitors and horses.

“No one had been able to explain to me in non-technical jargon the challenges we had with technology that was stopping us from achieving our goals and growing our memberships. I have to thank CCQ Tech for helping clarify our situation and for their skill supporting us and taking us forward.”
– Helen West, CEO